IBM and Coursera

Generative AI for Growth Marketing

Learners completing this specialization will gain a practical understanding of how to apply Generative AI and automation tools across the entire marketing funnel. This certificate confirms their ability to design and execute AI-powered marketing solutions in modern business contexts.

Issued3/25/2026
IssuerIBM and Coursera
Skills6
Generative AIMarketing AutomationPrompt EngineeringCustomer SegmentationPerformance TrackingAI-powered Marketing