Role: Performance Marketing Specialist

Company: GraceSol Technologies
(Dubai, United Arab Emirates)

As a Performance Marketing Specialist at GraceSol Technologies, I propelled brand growth through targeted Google Ads, boosting website traffic and conversions. Leveraging advanced social media tactics, I heightened engagement and conversions. My strategic search engine campaigns increased visibility, delivering tangible results.

Responsibilities:

• Performance Marketing Strategy: Develop and execute performance driven digital marketing strategies that enhance brand recognition, broaden outreach, and drive revenue growth.
• Google Ads Mastery: Manage and optimize Google Ads campaigns to achieve peak efficiency, emphasizing precise targeting, keyword optimization, and strategic budget allocation, resulting in increased website traffic and improved conversion rates.
• Social Media Advertising: Oversee advertising campaigns across various social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and TikTok. Leverage advanced targeting and segmentation techniques to boost engagement and drive conversions.
• Search Engine Campaigning: Plan and implement advertising initiatives for search engines, refining keywords, ad content, and landing pages to increase visibility and attract relevant traffic.
• Google Looker and Analytics: Utilize Google Looker and Google Analytics to gain in depth insights into campaign performance, visitor behavior, and website optimization opportunities. Employ data analysis to drive data backed decisions for performance improvement.
• Web Design Expertise: Create user friendly, visually captivating websites that provide a seamless and efficient user experience with an emphasis on conversion rate optimization.

Key Campaigns:

Finance Solutions Provider

Casa Leads Campaign:

Generated leads for Casa accounts, contributing to increased customer acquisition and engagement.

Awareness Campaigns:

Executed campaigns that significantly elevated the brand's visibility in the target market.

Credit Services Firm

Salary Account & Credit Card Campaigns:

Promoted salary accounts and credit card offerings, resulting in increased sign-ups and customer acquisition.

Art Campaign:

Orchestrated an art campaign that enhanced the bank's artistic and creative image.

Back to School Campaign:

Executed a back-to-school campaign targeting the bank's audience, driving engagement and showcasing commitment to education.

Run Campaign:

Led a campaign promoting a charity run, contributing to increased participation and community engagement.

Technology Innovations Company

Signups for Credit Cards Campaigns:

Successfully drove sign-ups for credit cards, showcasing expertise in financial product promotion.

E-commerce Solutions Provider

Merchant Signups Campaigns:

Executed campaigns leading to increased merchant sign-ups, demonstrating effective B2B marketing strategies.

Role: Digital Marketing Manager

Company: Rain Management Consulting (Dammam, Saudi Arabia)

In Rain Management Consulting, my role was a Digital Marketing Manager involved spearheading digital marketing initiatives to enhance brand prominence and engage a global clientele.

✅ Responsibilities:

Marketing Leadership: Spearheaded digital marketing initiatives, driving brand prominence and customer engagement.

Marketing Budget: Managed marketing efforts for multiple e-commerce brands with a monthly budget of 500,000 SAR.

Google Ads Management: Optimized Google Ads campaigns to maximize ROI and direct targeted traffic to the company's digital platforms.

Social Media Management: Executed advertising campaigns on various social media platforms to increase brand visibility and attract customers.

Website Sales: Generated direct sales through optimized campaigns for client websites.

Performance Analytics: Utilized data analysis to make informed decisions, optimize marketing campaigns, and drive commercial success.

Role: Digital Marketing Specialist

Company: MacroXoft Technologies (Lahore, Pakistan)

I led strategic digital planning, executing comprehensive campaigns aligned with company objectives at MacroXoft Technologies as a Digital Marketing Specialist.

Responsibilities:

• Strategic Digital Planning: Developed and executed comprehensive digital marketing strategies aligned with company objectives, leveraging a mix of channels like SEO, PPC, email, and social media.
• SEO Optimization: Conducted in-depth SEO audits, optimized website content, and implemented strategies to enhance organic search rankings, resulting in increased visibility and website traffic.
• PPC Campaign Management: Managed end-to-end PPC campaigns, including budget allocation, keyword research, ad creation, and performance monitoring, ensuring maximum ROI.
• Social Media Management: Oversaw social media platforms, creating and curating engaging content, running targeted ads, and fostering audience engagement to build brand presence.
• Email Marketing: Developed and executed email marketing campaigns, from content creation to segmentation, leading to improved customer retention and engagement.
• Analytics and Reporting: Utilized tools like Google Analytics to track and analyze campaign performance, providing insights for continuous improvement and data-driven decision-making.
• Conversion Rate Optimization (CRO): Implemented strategies to optimize website elements, improving user experience and increasing conversion rates.

Key Industries:

Real Estate: Targeted SEO and PPC initiatives resulted in increased property leads, optimizing the client's online presence.

Healthcare: Executed a holistic digital strategy, combining SEO optimization and targeted social media campaigns to enhance brand visibility and foster patient engagement.

Food & Restaurants: Curated engaging content and ran targeted ads, fostering social media engagement and increasing footfall for our restaurant client.

Construction Companies: Led a multifaceted digital campaign, utilizing SEO, PPC, and social media to showcase construction projects and strengthen the client's online presence.

Tourism: Crafted and executed a digital strategy for a tourism client, leveraging SEO, PPC, and engaging content to attract travelers and increase bookings.

Educational: Developed targeted SEO and PPC campaigns for educational institutions, enhancing online visibility and driving student enrollment through strategic digital marketing efforts.